There is sometimes pressure to increase what you support and offer because that’s what you’re “supposed to do in business,” right? Wrong. You need to incorporate offerings that enhance and set your business apart, not add the “solutions of the moment” to try and grasp any and all potential business. Instead, you can invest your resources in building a CPaaS, Communications Platform as a Service, technology channel that satisfies a market need. For example, by 2027, Retail will be the largest sector at US $10 billion or 28 percent of the market. Take the road less traveled, one that creates and deepens relationships with a business your customer’s trust.
What is CPaaS Technology?
CPaaS technology, or Communications Platform as a Service, is taking all avenues of business communications and combining what’s vital into a single platform built into what you currently use. The CPaaS technology is primarily API (Application Programming Interface) based, and API is defined as a standard communications protocol that allows two or more applications to connect and exchange data. This standard provides for improved interoperability between distinctly unique programs.
By embracing APIs as a viable solution, you can seamlessly connect aspects of your business through code injection without tearing everything down to the studs and starting over. The CPaaS solution is more straightforward to market and sell since it is positioned under one flag or system, Omni-channel, instead of bolting different solutions together to achieve a similar but more inefficient communications system.
Is there Still a CPaaS Market?
The CPaaS market is still ripe with possibilities. The value lies in marketing this incredibly unique opportunity to those unfamiliar with APIs and how to integrate them. Even better, you are the platform provider that incorporates the service and isn’t the developer of the infrastructure piece, as the large base of development costs are held with the service itself. There is a lot less upfront capital from you, and it is easier to get started as long as you fully understand the communication piece being implemented.
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Customer Software they use CPaaS API injection Main Communication software, example, chat app added to customers main website.
Why Your Customer Needs CPaaS Technology of The Future
The advent of APIs has made connecting services customers like much more manageable, making a larger potential client pool to prospect from. The ultimate goal may be to redo their communications infrastructure completely, but that might be outside the financial cards. A recent article from Grammarly states that 74 percent of business leaders underestimate the cost of poor communication, making this investment even more valuable. You can provide aspects of CPaaS technology into what they currently use, building your relationship with the customer by giving some cutting-edge additions.
Flexibility and Reliability
Unlike typical UCaaS, Unified Communications as a Service, which offers all features at once, CPaaS can grow with the customer as their needs grow. You may offer a large number of features, but the client only needs three of them right now. You provide those three and, over time, add any additional ones.
Since CPaaS technology is cloud-based, its reliability is top-notch. CPaaS offers the same geo-redundancy loved by hosted PBXs.
Margins That Make Sense
The industry standard is to charge per seat, which can be expensive for large organizations. However, here at Loop Start, we charge per session, meaning we are all about charging for what is used. The bonus is that we don’t demand you price the service a certain way. If you want to charge per seat, you can, or if you want to pass along the savings to the customer, you can, too.
Our numbers have shown that by charging per session, your cost per seat costs are slashed by up to 20 percent annually. The option is yours; you have the freedom to decide for your business.
Scalability
Your customers may have fluctuations due to seasonal workers or high turnover. Whatever the reason, being able to add or remove seats based on need is simple. By using the admin console to manage users, you are in control of addressing any staffing concerns. Since the system is cloud-based, you are also able to scale to meet remote and hybrid working demands. You are ready for whatever comes your way.
How is Loop Start CPaaS Different?
Loop Start is different from your typical provider. We have been in your reseller shoes and locked into the same overly saturated market where there is little parity between anyone. It is not an enjoyable experience. Loop Start was created to break free of the market norms and give you a system and product worth putting your name in. According to a recent Salesforce report, 63 percent of business buyers say most customer experiences fall short of what they know is possible. Partner with us to take our CPaaS technology to change the perception of business communication and provide the support everyone craves.
Don’t Get Stuck Using Yesterdays Technology and Business Model
Building a successful channel is about providing value. It doesn’t need to be more complicated than that. Are you providing indispensable value to your customers? If you know you could be doing more but have been hamstrung by ineffective solutions in the market; Loop Start is here to help you take that brave next step. Contact us today so we can help you build your future.
